Google Reaches Deal With Clear Channel to Sell Radio Ads
Google will begin selling advertisements across all of the stations of Clear Channel Communications, the No. 1 radio station owner in the United States, at the end of June, the companies will announce today.
Google has been working for months to expand its ad sales operation into traditional media like newspapers, radio and television. To do so, it needs traditional media companies to allow it to sell some of their ads, and it had seemed to be making little progress in radio.
But the partnership with Clear Channel represents a step forward for Google. The deal will run for several years, and will give Google access to just under 5 percent of Clear Channel’s commercial time. That will include 30-second spots on all of Clear Channel’s 675 stations during all programs and all times of the day, executives at both companies said in interviews yesterday.
The companies did not disclose the financial details of the arrangement, except to say that Clear Channel would receive the majority of the ad revenue.
“It represents an opportunity to put what is arguably the hottest sales organization in the world to work selling our inventory, and we’re very excited about that,” said John Hogan, the chief executive of Clear Channel.
Mr. Hogan said that Google would bring new advertisers to his stations and would work with those companies rather than with Clear Channel’s existing advertisers. But, he said, the Google advertisers would have access to premium inventory — in contrast to some of Google’s deals with newspapers that are allowing Google to sell only leftover ad space. And, he left the door open for a broader deal.
http://www.nytimes.com/2007/04/16/technology/16radio.htmlon the iPod:
Daniel Johnston
No comments:
Post a Comment