Where's the Beef?

"Neutral-seeming ads influence people's social and political attitudes, and themselves arouse political controversy. "Where's the Beef?" turned from an advertising catchphrase into the only really memorable thing about the 1984 presidential campaign. Four years later, Michael Dukakis called George Bush "the Joe Isuzu of American politics.""

White v. Samsung Elec. Am., Inc., 989 F.2d 1512, 1520 (9th Cir. 1993) (Kozinski, J. dissenting)