why pretend?

I was at the grocery store today grabbing some granola bars and I looked up to see "Quaker Breakfast Cookies." Really? I don't even know what to do with this one.

Perhaps not suprisingly, a the first three Google hits are all blogs:
The Impulsive Buy
Cheap Eats
Junk Food Blog

The corporate cite has this to say:

"Quaker® Breakfast Cookies

Help yourself to a soft-baked cookie made with whole grain Quaker oats. Plus, there are real pieces of delicious fruit in every bite!

Quaker goodness in every cookie:

Made with Whole Grain Oatmeal
Good Source of Fiber
Excellent Source of Calcium & Iron
0g Trans Fat
9 Vitamins and Minerals"

http://www.quakersnackbars.com/CHW_Products/BreakfastCookies/

. . . and these things are endorsed by www.singlemom.com, because what could be better than saving some time by slinging a breakfast cookie down your kid's throat as you send him out the door with a homemade tang-wich for lunch.

Well, I gotta run make myself a dinner milkshake.